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SpellAfrica Initiative

Action10 is proud to partner up with the SpellAfrica Initiative. The idea behind SpellAfrica Initiative is to improve English vocabulary across Africa using short message service (SMS) on mobile phones. SpellAfrica Initiative has adopted SMS as a tool to massively improve the standard education in Africa, starting with English vocabulary. Although smart phones are still very uncommon in Africa, the traditional mobile phone market in this region is growing really fast. SpellAfrica will therefore be able to reach millions of people on the continent using its SMS service. The social impact of SpellAfrica will be to directly improve educational levels through higher English skills, and indirectly to enhance employment opportunities, given the increased demand to master English in the formal job market in Africa.

The founder of SpellAfrica Initiative Mr Elvis Austins is very passionate about learning and he wishes to give other African children the opportunity to understand the basic English language. Elvis has been suffering from poor English skills himself and decided one day to do something about it. He chose to learn one new word daily from the English dictionary and soon his idea behind his business was born. He noticed that he was building his vocabulary and came up with the idea of using SMS as a tool to improve English skills and has now piloted the idea within Nigeria.

Together we find ways to strengthen the institutional capacity of the SpellAfrica Initiative.

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